Digital Marketing Specialist with 6+ years of experience in online marketing, branding, and business strategy across music, media, and entertainment industries. Skilled in evaluating financial needs and implementing multi-pronged digital strategies that increase revenue and drive brand growth.
Expected Graduation May 2019 Bachelor of Arts, Communications
Honors: cum laude (GPA: 3.6/4.0)
New York University New York, NY Relevant Coursework Course 1
Awards and Honors
Award 1
Extracurricular Activities College Activity 1
| Digital Data Analytics | ▇▇▇▇▇▇▇▇▇ 80% |
|---|---|
| Adobe Photoshop | ▇▇▇▇▇▇▇ 70% |
| Adobe Illustrator | ▇▇▇▇▇▇▇▇▇▇ 90% |
| AutoCAD | ▇▇▇▇▇▇▇▇▇▇ 95% |
| Rhinoceros | ▇▇▇▇▇▇▇▇ 80% |
| Adobe InDesign | ▇▇▇▇▇▇▇▇ 75% |
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📞 Phone: (123) 456-7890
✉️ Email: [email protected]
📍 Address: 11 W 15th St, New York, NY 10011
🌐 Website: fangyan.com
🔗 LinkedIn: linkedin.com/in/fang.yan
January 2021-Present
Digital Marketing specialist BCG, New York, NY Manage digital sales and streaming accounts to improve brand positioning and growth.Source and develop new strategic partner ships, social engagements, and advertising opportunities that generate new revenue streams
Collaborate with internal departments to execute national advertising campaigns, plan global digital distribution, and re-deploy a 1M+ consumer sales and marketing database
May 2019 -January 2021
Dig Digital Marketing Associate
BCG, New York, NY
Worked with management to develop and apply digital marketing plans with a focus on driving acquisition and conversion Increased conversions by 15% from paid sources(PPC, Grant, Display, and vOD) January 2019 - May 2019Marketing InternBCG, New York, NY Helped research, write, and edit blog posts forKingston's website Determined relevant keywords and entities for page susing Semrush, Ahrefs, and Page Optimizer Pro